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American Eagle launches denim line with Sydney Sweeney to boost Gen Z appeal
American Eagle Outfitters AEO.N surged 10% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel retailer bets on the "Euphoria" and "The White Lotus" actress to reconnect with Gen Z shoppers and boost sales.
We recently published 10 Stocks Surprise Wall Street with Double-Digit Gains. American Eagle Outfitters, Inc. (NYSE:AEO) is one of the biggest performers recently. American Eagle soared by 18.11 ...
The Sydney Sweeney American Eagle ad didn’t just sell jeans – it sold a narrow ... The country is less than 60% non-Hispanic white. Among Gen Z, that number drops to just over 50%. In that ...
Companies will be called out when they are out of touch and not inclusive.
Amid all of Gen Z’s brain rot and doom scrolls, some marketers are seeing a desire to slow down and offer deeper online content. It’s one of the primary reasons retailer American Eagle is ...
Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value ...
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