The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday morning.

The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow colors signifying Apple Intelligence on iPhone 16.

Apple unveiled new versions of the iPhone, AirPods and Apple Watch at an event at its headquarters in Cupertino, California, on September 9. Pre-orders for the new iPhones began on September 13. The official launch takes place on Friday (September 20), with Apple Stores opening their doors earlier than usual at 8am to welcome eager buyers.

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and automate a variety of tedious tasks to coincide with the release of its latest

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual assistant Siri and automate a variety of tedious tasks on the latest iPhone coming out Friday.