The most notorious shopping event of the year is slowly making its way to us: Black Friday is now about a month away. That's right: Black Friday, Cyber Monday, and the weekend of savings in between is almost here,

Holiday deal-hunters, mark your calendars: Walmart has officially announced its 2025 Black Friday schedule, and it’s bigger than ever. Branded under the whimsy-infused “WhoKnewVille” campaign, the retailer is staging two Black Friday events and one Cyber Monday event across November, designed to bring serious savings and smart shopping flexibility.

Deals start Oct 31 with multiple windows (including online-only Thanksgiving & Cyber Monday), so plan and set alerts instead of chasing one-day doorbusters

Shopify reports a 24% increase in Black Friday Cyber Monday sales, with brands preparing year-round through strategic discounts, customer engagement, and storytelling.

If your strategy still relies on discount-heavy, one-size-fits-all campaigns, you’re not just leaving money on the table; you’re bleeding potential.