Black Friday — and the holiday shopping season in general — may be more important than ever for retailers in 2025. But the event has evolved dramatically in recent years. “The Black Friday that we ...

Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers. Black Friday 2025 was a bit of a head-scratcher. Year on year, ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Consumers spent record amounts online on Black Friday, but ...