Dodge/SRT surprised everyone this past November when it announced that it had secretly been breaking production-car track records all over the U.S. with the 2016 Viper ACR. In just one year, the ACR ...

It is arguable how street-friendly the Dodge Viper SRT10 is in standard form. Beneath the brawny bodywork is a thunderous 600-bhp, 8.4-liter V-10 paired with a sturdy Tremec 6-speed manual ...

Alternative measurement providers are competing to knock Nielsen off its perch. But regardless of the ongoing debate as to the viability of panels, the TV measurement industry is increasingly relying ...

For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may be their year. While TV manufacturers and data brokers have been compiling ...

ACR (Automatic Content Recognition) data from smart TVs may be one of the most revolutionary ways for networks and advertisers to measure viewing habits. It’s also one of the least understood pieces ...