Nvidia and Krafton's PUBG Ally is a bad friend and worse co-op buddy, but I prefer it to AI which doesn't know the difference between orange and purple. Reading time 4 minutes The RTX 50-series GPUs ...

In a San Francisco convention hall that used to be packed with big booths from brands like Sony PlayStation and Epic Games, the 2025 Game Developers Conference had a decidedly different vibe: rows and ...

Wolf Games sits at the uneasy crossroads of two worlds: the deeply human craft of storytelling and the algorithmic power of generative AI. Founded by veterans of television and tech, including Elliot ...

Take-Two confirms AI-generated game ads are already being used internally, while Rockstar claims GTA 6 itself will avoid AI ...

Anyone following the modern game industry knows that easy-to-use game engines and the accelerating shift to digital distribution have helped enable a massive increase in the quantity of commercial ...

Game developers are using AI to make games more realistic, more complex, and more challenging. However, it’s not all fun and games: AI also brings a few downsides, including impacts on the ...

Back in 2024, not long after laying off five percent of the company’s workforce, EA CEO Andrew Wilson got on a stage to wax poetic about all the ways generative AI would help take the gaming industry ...

Ubisoft is prioritizing generative AI as the core of its future game development pipeline. The company is describing it as part of the next stage of game development. Ubisoft has also recently ...

The Konkr Pocket Block will be smaller than the company's previous vertical handhelds.

As these great sci-fi games predicted, the current reality is defined by AI and Deepfake fear, and there is no changing that ...

Much of the conversation around artificial intelligence (AI) in game development starts with the same question: Will AI replace developers? It’s an understandable concern, but it’s the wrong framing.

Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports. The aim is to deepen fan engagement, and provide valuable ...