CANNES, LIONS — When retail media first landed at Cannes Lions, it made for a bit of an odd fit — an unshowy, lower-funnel channel encroaching on the festival celebrating bold creative ideas. As the ...

Instacart is redefining full funnel marketing with AI, Ads Studio, and short-form video. Can its bold strategy transform ...

AI video generation has moved from a novelty into a practical part of the creative production stack. Marketing teams, ...

AI-powered discovery is reducing the value of traffic-based metrics. Here’s what to measure instead to understand marketing ...

A practitioner’s look at how AI video is reshaping production economics, helping entrepreneurs and growing teams move faster, ...

Alibaba Cloud launched HappyHorse 1.1, a new enterprise AI video model with full API access, as OpenAI’s Sora and ByteDance’s ...

Now that artificial intelligence is leading tech developments, marketers are keen to experiment with it for various use cases. Progress might seem slow to anyone who witnessed the initial surge of ...

What if your agency could generate over $1 million a month while maintaining an astounding 84% profit margin? It might sound like a pipe dream, but for agencies using AI-powered funnels, this is ...

In this 2-part series covering the new rules of B2B marketing in an AI-first world, we see how AI can really move the needle where businesses can see revenue growth, customer retention and increased ...