ASOS has been on the receiving end of all the praise hand emojis after the brand started championing model diversity. Not only have they started showing the same clothes on different sized models ...

Earlier this year, the brand got attention for photos of model Vivian Eyo-Ephraim in a yellow string bikini, part of its Curve collection.

When ASOS chose London-based model Vivian Eyo-Ephraim to front their Curve collection, they couldn’t have prepared themselves for the social media frenzy the pics would generate. But, since ...

Customers immediately took to Twitter to applaud ASOS for photographing the dark-skinned plus-size model in a yellow bikini (you can buy the top and bottom here).

We've fallen head over heels for the new ASOS Curve collection – specifically designed for women sized 20-26. Fronted by gorgeous plus-size model Alexandra Underwood, the look for ASOS Curve for ...

After starting her modeling career last year, Vivian was recently given the chance to showcase pieces for ASOS Curve. That includes a bikini.

Asos Curve model Vivian Eyo-Ephraim will probably never look at a yellow bikini the same way again.

Online clothing retailer ASOS featured a black, plus-size model in a bikini on their website.