If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

Online shopping is one of the best and worst things to hit the world. Not only does it mean we can shop to our heart's content, but it's also gotten us used to constant disappointment. You know the ...

Asos has begun showing its apparel on various body types, picturing select women's items on different women, Refinery29 reports. The feature will soon roll out to its mobile app. "We’re always testing ...

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Online fashion store Asos has introduced a 'try before you buy' option for its UK app customers. From today, customers with the Asos app will be able to order products to their home, try them, and ...