As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...

Despite the rise of paid streaming services offering ad-free experiences, Americans continue to spend the majority of their audio time with ad-supported platforms, according to new data from Edison ...

While audio ads aren’t quite a new invention (the first instance of a recorded audio ad was heard in 1922), the audio industry has witnessed an all-time high of listening and advertising within the ...

A Million Ads might more aptly be called A Billion Ads soon. The dynamic creative company A Million Ads (AMA), which focuses on the audio market, launched a new personalization product Wednesday that ...

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully ...

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...

SiriusXM Media has signed a multi-year agreement with artificial intelligence startup Narrativ to use voice replication technology in its audio ads, the company announced Tuesday at the Cannes Lions ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...