The Atlanta Hawks just wrapped up a lengthy road trip where the team traveled down the west coast. The California sojourn was a movie for Trae Young. The All-NBA guard scored 30+ points in three of ...

Major League Soccer challenged soccer conventions on Wednesday. Some thought it even broke FIFA rules. As far as FIFA rule-breaking goes, it was petty theft at worst. But it was quite blatant petty ...

Fresh off of his second consecutive Super Bowl appearance, it looks like Patrick Mahomes is making more moves off the field. Adidas has filed a new trademark for a ‘PM’ logo (see below). The logo ...

Adidas is a well-known name in athletic wear, trainers, and sportswear generally, and you've likely worn their gear at some point. But have you ever wondered about the meaning behind the brand's ...

In a world that's becoming increasingly visual with the growth of photo-based platforms like Instagram and Snapchat, this ranking of logos' appearances on social media demonstrates the power of brand ...

Adidas will drop its opposition to a trademark application by Black Lives Matter for a logo that features three parallel stripes, according to a statement Wednesday, two days after the sportswear ...

Adidas AG, in a reversal, will no longer object to a trademark application filed by the Black Lives Matter Global Network Foundation (BLMGNF) for a logo the sportswear company had previously claimed ...