Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 45 min ago By Adrianne Pasquarelli - 4 hours 10 min ago By Aleda Stam - 6 hours 40 min ago By E.J. Schultz - ...
Pharmaceutical companies spent $6.1 billion on direct-to-consumer ads last year, a 4.6% dip from 2016, according to data from Kantar Media. The figure includes television, magazine, digital, newspaper ...