I tried the 'pay-to-play' ad-buying strategy touted by top Amazon sellers. It's more complex than I imagined. Top Amazon ...

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

Because nothing fires up game day like horsepower under the hood and a tailgate that won't quit, Ram has signed actor Terry Crews ("Idiocracy," "White Chicks," "Brookly Nine-Nine," America's Got ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures ...

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

DULUTH — Visit Duluth and Madden Media will encourage tourists to "talk Duluthy to me" in a new series of advertisements designed to stoke interest in the city's "x-factor." Sample ads shared in a ...

Blangiardi also expects significant numbers of University of Hawaiʻi Mānoa students traveling from West Oʻahu will use rail ...