Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Driven by insights from behavioral economics, marketers have begun to cater to the systematic irrationalities of their consumers. This means understanding how consumers actually behave, as opposed to ...

CMO at Austin Data Labs, operating at the intersection of mind, media, and tech. Focus: AI, data science, psychology, innovation. In my dual role spanning media psychology and marketing leadership, it ...

It's easy to assume screens are the future in our digital-first world. Emails, display ads, social media, and virtual events dominate the marketing landscape—not to mention all the ads and product ...