As an agency veteran myself, I feel mostly qualified to critique the current agency model. There are so many talented professionals who work for agencies. But the client/agency relationship is ...
As we bring on a new year, changes must be made to keep up with client needs, fuel marketing ROI, and engage the next generation of talent.
The agency-client relationship is ailing, and fixing what’s broken will involve deep organizational changes on both sides of the table – starting with the marketer. “The brand has to start with itself ...
How will agencies survive if there is no agency of record? After reading a recent Advertising Age story from Kunur Patel about “the dropping” of three digital agencies of record in favor of a ...
According to Hoover's Inc., a Dun & Bradstreet corporation, the talent and modeling industry brings in an estimated $5 billion a year. The top five agencies bring in about 45 percent of that revenue, ...
Opinions expressed by Entrepreneur contributors are their own. Profitable ecommerce growth is harder than ever before. And forget about finding the right agency to help you achieve that profitable ...
As marketing leaders, we’ve witnessed the digital revolution reshape advertising. Traditional agencies—once celebrated for their cultural influence—have been disrupted by the digital era. The rise of ...
Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. Donald Trump’s presidency hasn’t been good for one of his favorite businesses. The ...
At a time when transgender models are gaining more recognition than ever, Thailand-based firm Apple Model Management is set to open the world’s first modeling agency for transgender models this summer ...
Volkswagen is discontinuing direct sales through the agency model for private customers across Europe. This means the ...