AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, ...
The New Pressure Behind Brand Video Production A few years ago, a brand could make one polished video and use it across its website, paid ads, email campaigns, ...
Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization.
The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...
Companies that are supposedly pro-transparency can’t even be honest with each other, let alone the rest of us. Companies that are supposedly pro-transparency can’t even be honest with each other, ...
Serhii Shchelkov, ad tech expert, looks at why buyers should beware of paying a premium for the AI label, without getting ...
Early voting starts Tuesday for state primaries, and if your phones and TVs weren’t filled with political messaging before, ...