It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

The red-haired girl on Wendy’s restaurants is more than just a mascot. Behind one of America’s most recognizable fast-food ...