The backstory to one of the biggest “what-ifs” in the NBA world just dropped. Allen Iverson’s cultural impact on the league – ...
Howard White, the Vice President of Jordan Brand, shared the story of how Nike lost Allen Iverson to Reebok before the 1996 NBA Draft.
Allen Iverson could have been a Nike athlete, but signing with Reebok set him up for life. Born in Hampton, VA, Iverson was ...