Like its cosmetics counterparts designed for facial application, Alterna Haircare’s new Caviar CC Cream Leave-in Hair Perfector, launching in May, is meant to provide a multitude of benefits with a ...

Alterna hair products are beloved by stylists and Strategist editors alike. Chelsey Pickthorn, master stylist and founder of Pickthorn Studio, is a fan of its anti-frizz shampoo, saying “it’s ...

LOS ANGELES — Alterna is not letting the natural products rage pass it by. The Los Angeles-based professional hair care company has reformulated its Hemp line with certified organic botanicals and ...

"I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens," Holmes said Thursday. "It's good for my hair and good for the earth, so I ...