Amazon Ads’ head of live sports sales discussed NBA packages, upfront approach and “Thursday Night Football” takeaways.

With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are afoot to ...

As much of ad sales milestone as 2024 was for Amazon’s Prime Video, 2025 figures to be even bigger thanks to the addition of ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...

A new survey shows that the introduction of ads to Prime Video has hurt the streamer’s value in the eyes of some demographics ...

The tech giant will add NBA and NASCAR rights this year, setting up to have premier live sports year-round, and it intends to ...

Amazon reported $17.3 billion in advertising sales for Q4 2024, an increase of 18% -- which fell short of Wall Street ...

Amazon has increased its ad spending on Elon Musk's X platform in a reversal from its previous decision to remove ads over ...

Amazon's advertising business reached a significant milestone in 2024, exceeding US$50 billion for the first time, with total ...

Amazon's cloud and ad divisions are key contributors to its record profit. But the tech giant keeps the full picture murky.

The court concluded that the e-commerce giant told subscribers that it could alter or discontinue membership benefits at any ...

While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...