On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's ...

Despite the rise in AI, some advertisers are wary of having agents control ad buys, specifically when it comes to execution ...

Amazon’s ad platform is getting a major AI update. Amazon unveiled a souped-up ad platform at its annual Unboxed advertising event held in San Francisco. The new platform is called Amazon Ads Agent ...

IntroductionOn September 29, 2026, at the advertiser conference 'unBoxed 2026,' Amazon Ads announced a new service called ...

Amazon Ads has partnered with OpenAI to allow advertisers to extend programmatic campaigns directly into ChatGPT, unlocking conversational AI interfaces as a new commercial channel for brand discovery ...

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.

Amazon Ads lets advertisers use manual tools, AI optimisation or both. It also announced DVA+, combining Sponsored Display, ...

Amazon is partnering with OpenAI to let select U.S. brands run ads in ChatGPT. The pilot could give a boost to OpenAI's burgeoning advertising business, which recently reached a $1 billion annualized ...

Gatorade, Michael Kors, and SharkNinja join Amazon Ads back-to-college brand partnership — spanning shoppable content, immersive campus experiences, and a concert featuring Kane Brown, presented by ...

Amazon audiences will be trending on Netflix soon. On Wednesday, Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run ...

Amazon enrolled active Sponsored Products campaigns in creator content inventory on August 10, 2026 — no opt-in, no prompt, no pause required. The rollout applied to campaigns already set to "Increase ...

Cantor retained its $320 target after Amazon unified campaign creation, placement, optimization and measurement.