How Amazon is looking to fend off growing competition from Netflix and others in streaming advertising
Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and ...
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Amazon gains mcommerce advantage as early supporter of universal links
Omnichannel marketing Beyond simply competing with Amazon, universal links may be necessary for retailers to take full advantage of omnichannel marketing. “Universal links support sets the ...
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This Amazon Prime perk goes away today — so take advantage while you can: ‘Total bummer’
Amazon is ending its “Prime Try Before You Buy” clothing program. The service is set to end on Friday, Jan. 31, according to the retail giant. “Prime Try Before You Buy” allowed members to ...
Retail Dive8y
Amazon’s lessons for luxury
Ergo the Amazon Advantage. As Amazon deepens and broadens its relationship with consumers, luxury brands would be wise to take notice. The Amazon goal is to be the world’s most customer-centric ...