Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and ...

Omnichannel marketing Beyond simply competing with Amazon, universal links may be necessary for retailers to take full advantage of omnichannel marketing. “Universal links support sets the ...

Ergo the Amazon Advantage. As Amazon deepens and broadens its relationship with consumers, luxury brands would be wise to take notice. The Amazon goal is to be the world’s most customer-centric ...