“I’m not just an assistant, I’m your new best friend in the digital world,” Alexa+ said during ... Alexa is built into products such as smart speakers, Amazon’s Fire TVs and earbuds. The Seattle-based ...

Amazon has shut down Inspire, the TikTok-esque social shopping feed, and will be replacing it with AI shopping assistant, Rufus.

NEW YORK — Amazon unveiled a generative-AI infused Alexa on Feb. 26 that it says will allow the voice assistant to have more personality, check a user's tone and even ...