At $189, the Fire Max 11 is priced at less than half of what you would pay for an iPad or Samsung Galaxy Tab with a similar screen size. Amazon clearly sets the price to be just breakeven on hardware and hopes you’ll buy content through their ecosystem.

Amazon uses Black Friday to aggressively push its own hardware brands, often slashing their prices to cost or even below to sacrifice profit margins for the sake of market share and locking customers into the Amazon ecosystem.

Amazon’s Fire 7 Kids Tablet is an affordable and durable option for parents who want lots of control over the content their kids consume.

One of Samsung's best Android tablets on Amazon has had its price slashed by over 50% as Black Friday approaches, but it's only on sale for a limited time.

At $449, the iPad Air 11-inch is the best value for money iPad you can get during Black Friday. If you need tablet computing with good performance, this record-low price makes Apple’s mainstream iPad accessible without compromise.