I've been fascinated with this premise for years now, and this week I saw this popular graphic pop up yet again: I'd seen this graphic debunked, but it wasn't particularly rigorous, so I decided it ...

Apple is one of the most popular brands in the world, and you don’t have to be a “techie” to instantly recognize the chrome “bitten apple” logo that has become synonymous with simplicity and quality.

Apple has rejected an EU trademark for a Chinese keyboard maker's citrus fruit logo. The design, which features a segmented fruit with a green leaf motif, was blocked by the EU Intellectual Property ...

When you open up your MacBook, MacBook Air, or MacBook Pro, the glowing Apple logo on its hood sits upright so that everyone in Starbucks knows that you’re using a Mac. However, it hasn’t always been ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...

Apple may be planning to reintroduce its classic rainbow logo on some of its new products as early as this year, according to a well-connected MacRumors tipster, who in turn cites a corporate Apple ...

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed that ...

Any regular iPhone buyers upgrading to an iPhone 16 or iPhone 17 model will not find a familiar perk: the Apple stickers that ...

Apple could be considering a return of the iconic backlit Apple logo on future MacBook models, if a newly published patent is anything to go by. Photo by Wes Hicks on Unsplash Once a common sight in ...

Attorneys for Apple have begun a legal response against the largest supermarket chain in Australia over a logo the electronics company says is too similar to its own iconic trademark. Woolworths ...