BOSTON, Jan. 27, 2025 /PRNewswire/ -- Kaon Interactive introduces Kaon Demo360+ ™, a transformation from 3D Product Tours to value-driven experiences. This cutting-edge platform redefines digital ...

Imagine a bustling tech startup with social media posts garnering thousands of likes and shares. Yet, as the marketing team celebrates these digital victories, the sales department remains perplexed.

Buyer's remorse leads not just to chargebacks, returns, and negative reviews but also churn. When a client slips away with feelings of regret, you won't see the consequences just in your profit and ...

Zaelab, a leading consultancy of business-to-business ("B2B") digital transformation, today announced executive appointments that strengthen the firm's leadership team as it expands its focus on ...

The definition of “personalization” has transformed. Ten years ago, it meant addressing an email with someone’s first name. Today, a growing number of customers expect brands to anticipate their needs ...

Tear up the B2B marketing rule book and tap into the world of the B2B ‘celebrity’ influencer Add some OOMPH! to your marketing comms: The creative secrets of award-winning B2B campaigns Get up close ...

Kaon Interactive, a leading provider of B2B interactive sales and marketing applications, today announced the addition of an AI-based navigation recommendation engine to its platform. This innovative ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The new B2B Effectiveness ...

NEW YORK & CHICAGO--(BUSINESS WIRE)--As today’s business-to-business (B2B) buyers are increasingly adopting digital throughout every stage of the customer journey, expecting engaging, seamless, and ...

Superbrands Amazon, Apple and John Lewis are always cited as the vanguards in involving and engaging their customers in their product development, outcomes and ultimately taking their lead from their ...

The global study of 2,000 B2B buyers and sellers – titled “Mastering Omni-Channel B2B Customer Engagement – was conducted by Forrester Consulting on behalf of Accenture Interactive, part of Accenture ...