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“The Ultimate Driving Machine” has been BMW’s tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped ...
Introduced to the market in 1975, the BMW 3 Series is the German automaker's most prolific lineup throughout the years. As the successor to the impactful 02 model, the 3 Series raised the bar for what ...
BMW was once known in America as primarily a sports car company. Hands up, everyone who drove or lusted after the 1600s and 2002s of the 1960s and 1970s. But over the last 20 years, the German ...
In the pantheon of iconic BMW 3 Series models, the 328i is almost as famous as the legendary M3, as it came to represent the biggest six-cylinder engine option within the regular (non M-car) ...