Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

In the message, a GOG employee with the username Arthur Slay confirmed that the banner was made “with the help of AI tools” but claimed it was still a “work-in-progress” and wasn’t meant to be ...

What”s a banner ad? If you”re addicted to the Internet, a banner ad is what you see at the top of cyber pages. But if you”re a little older than 18, you might answer that banner ads are streamers with ...

Sustainable Skylines, the drone advertising and data analytics company, announced the launch of its airborne banner-towing operations. The first-of-its-kind inaugural flights flown along Miami Beach ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...

For many businesses, big and small, the nostalgic approach and simplicity remain a strong tool in today’s overkill tech ad world. Aerial advertising accounts for 7% of the global ad market, with ...

DoorDash introduced new advertising features for its DoubleDash ordering service including a new Banner ad format and additional reporting capabilities, per a company announcement. DoubleDash allows ...