When it comes to sending a powerful message, fewer brands do it better than Dove, and their latest ad strategy going viral on social media is proof. The new Dove beauty campaign tackles ageism in the ...

Angelina Jolie is redefining sexy lips in a new ad campaign for Tom Ford Beauty’s Runway Lip Color. Earlier this year, the film icon stepped into the role of the luxury brand’s new ambassador. The ...

But our new research suggests that in a digital world full of influencers – trusted tastemakers with large online followings – being too attractive can actually backfire, particularly in the fitness ...

Rihanna is turning up the glitz and glamour for a luxurious new ad for her Fenty Beauty brand. In the creative video, she appears alongside ASAP Rocky in an old Hollywood-inspired film noir, with the ...

The campaign for Make Up For Ever’s new foundation appeared in US magazines this week, and marks a refreshing change from the usual flawlessly airbrushed images. The ad features a natural-looking ...

Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian Matt Rife, who was criticized for making a joke about domestic violence in his 2023 comedy ...

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