“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

Korean skincare stands alone in quality and efficacy. Here's a deep dive into five of the most skin-transforming ingredients ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United States. But so are many of its competitors.

Beauty. It’s a word that carries weight, one that holds power over our self-esteem, our choices, and often, our very identity. It’s a concept so deeply ingrained in our societies that we sometimes ...

With an emphasis on skin health and early prevention, Korean skincare really is the gold standard, with ingredients ranging from hard-to-pronounce compounds to surprisingly slimy secretions (ahem, ...

Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...

Looking to score some Korean beauty products at a cheaper price? Whether you’re in the United States, traveling to Korea or shopping online, there are a plethora of options available to buy K-beauty ...

American consumers of Korean cosmetics and skin-care products are bulk buying, as President Trump threatens 25 percent tariffs on imports. By Jin Yu Young Reporting from Seoul When Esther Lee, a ...

Leading the ‘K-Wellness’ Wave: Korea’s Eterna Botanica Targets Singapore and Malaysia with Official Korea Gwangju Delegation ...

When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like ...