November is here and it’s officially getting cold.

The original creature bait, its action and bulk make it stand out in water that closely resembles chocolate milk, so it’s easy for bass to find. A perfect profile and attractive action that doesn’t ...

Classified as a 'chuck and wind' lure, the spinnerbait is simple to use and consistently catches bass. Comprised of a lead or Tungsten head, wire body, living rubber or silicone skirt, single hook, ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure.

Spring is the absolute best time of year to catch bass near the bank. Smallmouths, largemouths, and spotted bass all flood the shallows each spring to spawn. As part of their annual ritual, the bass ...

Check out the top-producing bass lures used by the best anglers in the 2025 Bassmaster Elite at St. Johns River, Florida. Although the Bassmaster Elite Series fished out of Palatka, Florida just last ...

When drop shot baits first appeared on the mainstream bass scene, having made the long journey from Japan to California and then eastward, anglers generally didn’t appreciate the technique. For the ...

Count down the days to Christmas with the Strike King 12 Days of Fishmas advent calendar - a gift that reveals a lucky lure ...

I slowly raised my rod tip, feeling the bullet weight inch across the bottom until my plastic worm rested against the ruins ...

Yahir Leon of Coyote Bait in Morgan Hill reported a consistent perch surf bite from Santa Cruz to Watsonville if the water ...