Best Buy started offering Black Friday deals earlier than everyone else ( on Halloween — scary!), but at this point in the season, it's hardly the only store in Black Friday mode. Most major retailers' holiday discounts are already live well ahead of Black Friday proper on Nov. 28, making the competition pretty ferocious.

If you're willing to splurge on a higher end TV and you like Sony, here's a Black Friday deal that's right up your alley. Amazon and Best Buy have both discounted all sizes of the 2025 Sony Bravia XR8B 4K OLED Google TV down to their lowest prices of the year.

If June is the time to celebrate dads and grads, what better way to do so than a pair of magnificent TVs? Well, quite easily if one is free. Now through June 22, when you buy a 2025 edition 98-inch Sony Bravia 5 Mini LED from Best Buy’s shop you also get ...

The PS VR2 has kept strict pricing across the entire year, as Sony refuses to discount it on their website and retailers have kept firm on the $399 MSRP. Amazon, Best Buy, and every other seller keep prices locked month after month and make this headset immune to those random sales that pop up against other gaming products.