Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most popular lip shades are are rose, peach, fig, grape—and they tend to be fairly ...

Lucy Smith has been reviewing skincare and make-up since 2020 and has garnered quite the breadth of experience across beauty brands in that time. She’s reviewed the best hyaluronic acid serums, best ...

In my opinion, there’s one category that truly never misses and that’s K-beauty — specifically Korean skincare. So, naturally, it’s at the top of my wish list when it comes to shopping for skincare ...

Hosting five of the brand's most popular and nourishing formulas, this gift set is the answer to plump, hydrated skin ...

Toners are often underrated in skincare routines, dismissed as an optional extra. But the truth is, the right toner can ...

When it comes to innovative skincare that’s gentle yet highly effective and (actually) affordable, there’s one that reigns ...