Back in 1979, McDonald's ad exec Bob Bernstein had a lightbulb moment: Why not turn the packaging itself into the main attraction and toss in a toy? And with that, the first McDonald's U.S. Happy Meal ...

The McDonald’s Minecraft Meal brings collectible toys, spicy sauce, and digital rewards to a new kind of Happy Meal—one that speaks directly to adult fans of fast food rituals and Minecraft nostalgia.

McDonald's latest Happy Meal special is a collaboration with two animal-inspired cartoon classics. The fast food chain announced on Aug. 7 that it will be launching a Hello Kitty, Teenage Mutant Ninja ...