Companies invest heavily in breakthrough technologies, from industrial software to AI-powered platforms. Yet many radical innovations fail not because customers reject them, but because sales teams ...
How can industrial companies achieve solid growth in today's global markets? How do they compete with new low-cost suppliers? How can they successfully market digital innovations? Olaf Plötner, ESMT ...
Radikale Innovationen scheitern im Vertrieb häufig an psychologischen Hürden. Das zeigt eine Studie der ESMT Berlin. Demnach fürchten viele Vertriebsmitarbeiter, als technisch inkompetent wahrgenommen ...
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