Initially, when we heard about the updated Skid Loader from Surly bikes, it was in the form of a traditional press release. Then we noticed the Surly facebook post, which pointed to a Craigslist ad?

The steel bikes of Minnesota brand Surly are like the Midwest people themselves: no-nonsense, practical and focused on getting the job done. Their machines have a blue-collar charm that’s easy to love ...

Surly is a bike company that’s been around for several years, and is a brand I’d definitely consider “hipster.” Taking the form of vintage, rugged two-wheelers, Surly was into the whole fat bike craze ...

Compact enough to fit wherever traditional cargo bikes don’t but offering the utility of a long-tail bicycle, Surly’s Skid Loader makes for a great cargo electric bike made to help you replace your ...

Leave it to Surly to come up with entertaining ways to market a new bike, even if their marketing manager is mysteriously MIA. If you follow the link in the post, it points to another Craigslist ad ...