Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest ...

The retailer's experiential aspect makes it "a destination" for children and adults, an industry analyst said.

Good morning! Michelle Obama makes a plea to voters, Waymo raises new funding, and Build-A-Bear taps millennial nostalgia and ...

Afro Unicorn and Build-A-Bear have embarked on a magical collab, offering shoppers a chance to create a unique plush friend. April Showers runs the first female, Black-owned business with a licensed ...

Gabriel has been playing games since he was a kid. Loves most RPG games, platformers, and innovative indie games, and can talk for hours about how the first Fallout is the greatest game ever. He ...

Build-a-Bear and Pokemon collaborate, adding Water/Ground-type Wooper, continuing trend of new Pokemon plush releases. Build-a-Bear has over 40 Pokemon plush collaborations, set to reach its 10th ...

A seven-year-old girl has been spoiled rotten at her birthday party — but it wasn’t because of the generosity of her guests. The celebration, held at Build-A-Bear, should have been joyous, but instead ...

It's almost woven into American culture: You take your kid to Build-A-Bear at least one time in their life, to build their very own custom bear to love on. According to Yahoo News, Build-A-Bear rolled ...

Eden Rios, 6, of Indiana, can’t stop hugging her bear as she looks at outfits at the Build-A-Bear Workshop inside the St. Louis Science Center on Friday, Oct. 27 2017. ST. LOUIS — Build-A-Bear ...

Growing up, every trip to the mall meant walking past a Build-A-Bear Workshop and desperately wanting to make my own custom bear, but I never actually got to. Now, as a full-grown adult, I’m ...