Over the past decade, swimbait culture has been a big deal in the bass world. You can’t swing a flipping stick without finding some kid in a flat brim hat, covered in tatts, who’s just looking for ...

Captain Mike Carter reports good action on big bass at Guntersville this past week, and says it should continue for a few more weeks until the heat builds up. He said topwaters including Bull Shad ...

Shad imitating lures, clockwise from upper left Strike King Wake Shad & Sexy Swimmer, Lucky Craft Fat Smasher, Megabass XPod, Triggerfish, Yo-Zuri Aashimi--center SPRO BBZ1 The countless millions of ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...