The trend: YouTube dominated in many areas in 2025, including connected TV (CTV) engagement, ad spend, and streaming time. Let’s recap some of the company’s achievements—and where we expect it to grow ...
Michael Benedek is CEO of Datonics, an online data company and pioneer in the integration of audience data into programmatic platforms. Advertising on TV streaming platforms is growing. The huge shift ...
MONTREAL — Canuck network CTV has acquired local rights to MTV reality series “Newlyweds: Nick and Jessica” and has extended its deal with Comedy Central’s satirical newser “The Daily Show With Jon ...
The lion’s share of consumers don’t differentiate between linear and connected television; it’s all just “TV” to them. But if you think CTV advertising is nothing more than repurposing linear TV ads ...
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