CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big ...

A new industry report released today by TripleLift finds that 49% of CTV advertising still relies on traditional placements, with most campaigns built around 15- and 30-second vid ...

The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

OpenX Technologies Inc. and TVision have introduced OpenX Attention Targeting, a first-to-market capability allowing advertisers to target high-attention CTV inventory in real time. Powered by TVision ...

Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

The move could bring retail media signals to premium video, allowing advertisers to use quick commerce audience data for ...

New research from Peer39 shows signal poverty, not scale, is the core issue holding CTV back CTV's troubles came about ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

Immediately following YouTube NewFront, UPROXX and Comscore unveil new data confirming UPROXX as a Top 10 CTV entertainment property delivering extraordinary incremental audience reach versus Netflix, ...

What marketers are increasingly recognizing is that digital audio can strengthen CTV outcomes when the two channels are ...

Home to "Scrubs" S10, "Fear Factor: House of Fear" and "High Potential" S2, as well as the 2026 Oscars, here's how to watch ...