It's happened to all of us: You open a new box of cereal or crackers, dispense as much of the product as you need, and then prepare to close the box using the package's tab-in-slot mechanism. This ...

Landor has created a new look for Kellogg’s cereals, in what the studio has called the “largest packaging redesign ever” across the brand’s European portfolio. The aim is to “return Kellogg’s to its ...

Earthling Studio has redesigned the packaging for cult cereal brand Surreal as it moves into mainstream supermarkets. Surreal was founded in 2021, with a direct to consumer product that was high in ...

Natural and organic cereal pioneer Barbara’s, which makes the popular Puffins line, is breaking free of the “dull … white and neutral tones” that dominate packaging in its category, with a bold ...

It’s almost a punchline: a politician asking a room full of advertising execs to ‘trust’ him. But that’s precisely what Labour’s deputy leader Tom Watson did last week. Citing the inclusion of refined ...

Kellogg’s lead packaging engineer Shannon Moore shares an insider’s view of the development including key considerations, what was learned, advice and more. 1. It’s a breakthrough accomplishment.