GE has announced the addition of a 100 W incandescent equivalent to its range of LED replacement light bulbs.

LED light bulbs are far more energy efficient than incandescent models, Cree and GE now make them more convenient, too. But which is the better bulb?

So how can high definition be applied to light? GE explains that its Relax, Refresh, and Reveal bulbs “have a higher CRI, or Color Rendering Index, than standard LED bulbs.

This case study details how GE, the US electrical industry conglomerate, used a fictional celebrity to advertise its Link connected LED light bulb.