Who makes your heart happy? Is it mom, grandma, a sibling, your best friend or your dog? Cheerios has a box for that. The brand is bringing back its “Happy Heart” shapes for American Heart Month in ...

US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...

In honor of American Heart Month, consumers can purchase special-edition boxes of Cheerios or personalize their own yellow box to remind loved ones of the importance of taking care of their heart ...

The Trademark Trial and Appeal Board (TTAB) recently held that General Mills did not provide sufficient evidence to support the claim that its iconic yellow cereal box had acquired sufficient ...

MINNEAPOLIS--(BUSINESS WIRE)--America’s number-one cereal brand is bringing back happy-heart shapes to Honey Nut Cheerios and original yellow-box Cheerios, along with new additional flavors including ...

For the first time in 40 years, General Mills is adding heart shapes to Honey Nut Cheerios and original yellow-box Cheerios in an effort to propel heart health conversations, officials shared ...

Customers will recognize the yellow box on cereal shelves this month but may not recognize the name CheeriOats. General Mills cereal Cheerios is returning to its original name and packaging this ...

One of America’s most iconic cereals is getting a new look in time for National Heart Health Month this February. To help bring the heart health conversation to the forefront in a fun, lighthearted ...