A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...
Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...
Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...
Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...
From mass email to apparel and beyond, UAB’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance and review the Logo Usage Chart (PDF) for a high-level ...
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