A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

From mass email to apparel and beyond, UAB’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance and review the Logo Usage Chart (PDF) for a high-level ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Shares of Cracker Barrel Old Country Store dropped roughly 7% on Thursday after the restaurant unveiled its new logo as part of a larger brand refresh. Cracker Barrel has said the refresh will still ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on the ...

For new business owners who want to create sustainable growth for their ventures, choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building ...