Hey guys! In today's video, I'm diving deep into a viral TikTok product that everyone's buzzing about - the Color Wow Dream ...

Color Wow founder and chief executive officer Gail Federici is setting her sights on a new hair type. The brand is debuting its first collection targeting curls. Dubbed Curl Wow, it includes five ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." When it comes to science-backed, innovative haircare, Color Wow reigns. The brand has some major hits ...

Calling all curly haired queens that want shine and hydration! Color Wow Dream Coat for curly hair is finally back in stock. Get it while you still can! "I’ve tried a ton of products for my curly hair ...

Amazon Prime Big Deal Days 2025 is here. From Batiste to Shark Beauty, these are the hair deals worth buying while they’re ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." After rounding up honest reviews and before-and-after photos from each of the editors who tested, it’s ...

Chris Appleton used Color Wow’s Xtra Large Bombshell Volumizer on Nicole Kidman for the 2025 Critics’ Choice Awards. Shop it ...

Shoppers Say: "Wow for wow! This product increases the volume of my thin hair like magic. Very easy to use. Love it!!" Whether you're covering grown-out roots, adding fullness to your hair, or filling ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Recently, I decided to give WOW’s Dream Coat a ...

L'Oreal is set to acquire Color Wow, a haircare brand specializing in frizz control and curly hair products, to capitalize on the rapidly expanding premium haircare market. This strategic move aligns ...