If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

One of my very favorite things to do is hang out with my granddaughter “CC” (a nickname I gave her). She is four years old and, although I may be just a little biased, is a cute little princess. On a ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

Our study sifts through research reports issued by six top AShSs, which show average drops of 11.2% in share prices of target companies within three days of publication. Like them or loathe them, ...

For Aristotle, the rhetorical art (technê) aims to persuade the audience through speech (logos) (1354a13-14). In order to persuade, the speaker must consider how the audience will receive his logos.