Millennials have been assigned a lot of blame, from spurring the downfall of paper napkins and bars of soap to turning their ...

CarGurus has released its seventh annual U.S. Consumer Insights Report, revealing growing consumer satisfaction and increased buying power among car shoppers. The report highlights a year-over-year ...

Consumer freedom is the ability of people to decide what they buy, how much they spend, and how they control their resources. It is related to purchasing power, which is the value of money in buying ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

Since COVID-19, consumer behaviour has been evolving quickly and, often, unpredictably. What was once just an adaptation to ...

Beyond their buying power, Black consumers are setting digital trends and leading engagement. Black audiences spend 32 hours on apps and websites on their smartphones and tablets. As some companies in ...

A new analysis by Katz Media Group highlights the strong connection between radio and affluent consumers, revealing that high-net-worth individuals are avid AM/FM listeners. Yet not all genres are ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

Monash University researchers are using the power of consumer AI to evaluate the safety and repurposing potential of ...

University of Alaska economist Brett Watson looked at what you can buy with this year’s $1,000 dividend compared with 1982 ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...