Consumer products businesses are acutely aware of the power their retail partners hold. It’s data. They know who the customers are, what they buy, how often they buy it. Production costs are up.

New 2026 report reveals 65% of local searches are now voice-activated, forcing a shift from traditional keywords to ...

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks. However, the latest findings in the Humanizing ...

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

NetGalley, the Firebrand subsidiary offering prepublication digital book galleys to booksellers, librarians, and reviewers, has launched Booktrovert.com, a consumer-facing marketing platform and ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...

Business-to-consumer marketing will face multiple challenges in 2026, such as price hikes, artificial intelligence-driven privacy breaches and a decline in measurement confidence, according to a ...

Ford Motor's marketing message for 2026 will center on its vehicles' capabilities. Ford will advertise in many big, live sports events, but not the Super Bowl. Ford will look to do more product ...

Industry watchers have for years predicted the arrival of a digital convergence of sorts between medical and consumer marketing. Judging by findings in this year’s MM+M/Swoop Healthcare Marketers ...